Starbucks will serve as the official coffee partner of the Los Angeles Olympic and Paralympic Games and Team USA, LA28 officials announced Tuesday.
As part of the partnership, Starbucks will open a specially designed coffeehouse in the Olympic and Paralympic Village to create a gathering space for athletes. Baristas in their signature green aprons will serve drinks to thousands of competitors from around the world, organizers said.
The company also plans to extend its café experience to competition venues, volunteer hubs and other locations to serve fans and spectators.
“This is our chance to co-create a Games that will resonate for generations to come, and welcoming Starbucks to the LA28 and Team USA family marks the coming together of a world-class brand and a globally embraced event, with a shared commitment to shaping culture and community,” LA28 Chairperson and President Casey Wasserman said in a statement.
Tressie Lieberman, EVP and global chief brand officer of Starbucks Coffee Company, said in a statement they are “brewing more than great coffee — we are championing a global celebration.”
“Core to our mission is a commitment to inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time,” Lieberman added. “Starbucks is proud to bring connection, culture, community and incredible coffee.”
Starbucks will also partner with NBCUniversal to support coverage of the 2026 Olympic and Paralympic Winter Games in Milano Cortina, with coffee exclusivity across NBCUniversal’s platforms and expanded storytelling opportunities, organizers said.
“We are honored to partner with Starbucks and their organization to showcase the incredible spirit and athleticism of Team USA across our extensive coverage of the Games,” Mark Marshall, chairman of global advertising and partnership for NBCUniversal, said in a statement.
Starbucks has operated in greater Los Angeles for nearly 35 years and now has more than 1,000 stores in the region. Earlier this year, the Starbucks Foundation contributed $1 million to relief and recovery efforts following the January wildfires.
