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The Kroenke Organization has announced plans for a 52-acre mixed-use development named Rams Village at Warner Center, part of the nearly 100-acres acquired by the Kroenke Organization in 2022. Photo: Courtesy The Kroenke Organization
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The Kroenke Organization has announced plans for a 52-acre mixed-use development named Rams Village at Warner Center, part of the nearly 100-acres acquired by the Kroenke Organization in 2022. Photo: Courtesy The Kroenke Organization
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In the spirit of his $5.3 billion SoFi Stadium development in Inglewood, Stan Kroenke on Monday offered a glimpse of the luxe, distinctive new headquarters he’s planning for his NFL Rams in Woodland Hills, part of his massive residential and retail project at Warner Center.
Kroenke and global architectural firm Gensler plan to submit their proposal to Los Angeles city officials in the coming weeks. Work on the site could begin as early as 2027, the Kroenke Organization said Monday.
The Kroenke Organization has announced plans for a 52-acre mixed-use development named Rams Village at Warner Center, part of the nearly 100-acres acquired by the Kroenke Organization in 2022. It will include the permanent headquarters and training facility for the Los Angeles Rams, and residential, retail, office, and entertainment space.
“As we embark on our tenth season back in Los Angeles, we remain committed to helping shape the future of this great city,” said Rams Owner/Chairman E. Stanley Kroenke in a prepared statement. “Rams Village at Warner Center will continue to transform Woodland Hills by providing a vibrant gathering place for the community through publicly accessible open spaces, new entertainment venues, a retail village, and residential offerings.”
The proposed mixed-use community will be designed by Gensler, the famed design and architecture firm headquartered in San Francisco, and will include “residential, “retail, office space, hotel, indoor entertainment venues, and abundant parks and open space,” Kroenke said. The 52 acres are surrounded by Erwin Street, Canoga Avenue, Oxnard Street and Topanga Canyon Boulevard.
The project will rival the luxurious headquarters of the Dallas Cowboys, owned by Kroenke’s friend NFL rival, Jerry Jones. Ford Center at The Star, in suburban Frisco, Texas, is a high-tech 10,000-square-feet training center shared by the team and the city, about 25 miles north of Dallas, ballyhooed in the media on such shows as HBO’s “Hard Knocks.”
Kroenke, cautioning that all previous Rams headquarters were temporary steps to help manage the team’s return to Southern California almost a decade ago, has long promised to provide the team and its fans with a state-of-the-art training center and office complex.
In a prepared statement included in Kroenke’s press release, L.A. Mayor Karen Bass said, “Los Angeles is extremely proud to have the Rams announce their new home in the Valley along with new major plans and commitments that will benefit not only the San Fernando Valley, but our entire city.”
Bass added, “This proposed project will be transformative — bringing new jobs, new housing and a first-of-its-kind major entertainment venue to the San Fernando Valley. We are looking forward to working with Stan Kroenke, the Kroenke Organization and the Los Angeles Rams to bring new energy and excitement to the community as this development comes to life.”
According to media reports, the entire project’s price tag could top $10 billion.
According to the Kroenke Organization, Rams Village at Warner Center will provide more than four acres of open space, as required by the Warner Center 2035 Plan, and in addition to the required open space the project will include an additional 5.5 acres of public spaces.
Two indoor performance venues are proposed adjacent to the Rams headquarters, one with 5,000 seats and one with 2,500 seats. In its prepared statement, Kroenke Organization said, “These venues will serve as the ideal settings to bring a variety of new entertainment options to the heart of the San Fernando Valley, from concerts to awards shows.”
The residential development, made up of more than three million square feet, will include high-rise and mid-rise housing projects and live-work housing. The proposed development calls for nearly two million square feet of retail, office space, a hotel, and the indoor performance venues.
The proposed new community would link to surrounding areas “through landscaping and design elements, including north to Topanga Village, a 600,000 square foot vibrant, open-air lifestyle destination that offers a sophisticated blend of retail, dining, and entertainment, which the Kroenke Organization also acquired in 2022,” the statement said.
The Rams moved into their current practice facility last August.
The Rams established the interim center next to the former Anthem building at the corner of West Oxnard Street and Canoga Avenue consisting of modular trailers with offices and meeting, training and locker rooms for players, coaches and support staff. There are two football fields where the team trains and practices in the area adjacent to the trailers.
The complex is similar to the temporary campus the team occupied in Thousand Oaks from 2016 to last summer.
Kroenke paid nearly $175 million for the Anthem building at 21555 Oxnard St. in 2022 after acquiring the Village shopping center for $325 million.
Health insurer Anthem Blue Cross occupied the 450,000-square-foot building from the 1970s until 2019 when the company vacated the 13-story office tower. The building is expected to serve as office space for the team.
In 2022, Kroenke purchased the 34-acre Promenade shopping mall from Paris-based Unibail-Rodamco-Westfield for $150 million. At the time, media reports hinted that the Rams were planning to build a year-round practice facility at the site.
The L.A. City Council entitled a plan in 2020 to turn the vacant shopping mall into a $1 billion entertainment, sports, dining and residential complex.
The Rams have grown accustomed to state of the art facilities. The team plays its games in Inglewood’s SoFi Stadium, arguably the most desirable venue in the NFL.
The $5.3 billion complex at Hollywood Park has hosted a Super Bowl — with another planned at SoFi in 2027 — and myriad entertainment events including record-breaking tours by Taylor Swift and Beyonce.
Sofi will host eight games in next year’s FIFA World Cup and play a main role in the 2028 Los Angeles Olympics.
